Stop Losing Deals to AI-Driven Buyers

Your buyers are already using AI to pre-score vendors, flag risks, and cut you from the shortlist — before your team ever gets a meeting.

This briefing gives your leadership team the clarity to see what’s changed, where deals are slipping away— and the exact moves to win them back in 90 days.

Get the
AI-Ready Buyer™ Briefing

The AI-Ready Buyer™: How B2B Buying Has Changed

AI is reshaping the buying process. Committees are risk-first, shortlists are AI-filtered, and decisions happen before your team can pitch. If you’re still leaning on old personas or rep-led selling, you’re missing where deals are really won and lost today.

Old Buyer

  • Gut-driven
  • Relies on reps
  • Slower decisions
  • One-size-fits-all messaging

AI-Ready Buyer

  • Data-driven
  • Self-educates
  • Acts before contact
  • Commits before sales call

The question isn’t “Do we need to change?”
It’s “Are we changing fast enough to keep up?”

framework

From Consumer Behavior to
AI-Ready Buyer™ Framework

For over two decades, I’ve studied and taught the psychology of buyers. The original model of how beliefs, feelings, and intentions shape decisions still matters — but in today’s market, AI overlays every stage of the journey.

From shaping buyer perceptions to influencing shortlists and accelerating purchase decisions, AI is redefining what it takes to win and keep B2B customers

  • Author of Consumer Behavior For Dummies (Wiley Publishing)
  • 25+ years shaping buyer strategy in tech
  • Creator of the AI-Ready Buyer™ framework
[ See What’s Inside the Briefing → ]

“

Every day your team waits to adapt, buyers are making
AI-driven decisions without you in the room.

— Laura Lake, Author of Consumer Behavior for Dummies

AIReadyBuyer

THE LATEST

Insights You Can Apply Now

Resources and education leaders can act on today to navigate AI-driven buyer shifts.

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