Stop Losing Deals to AI-Driven Buyers

Your buyers are using AI to make decisions before your team even shows up. If you’re still leading with decks and demos, you’re already behind.

This briefing gives your leadership team the clarity to see what’s changed, where deals are slipping away— and the exact moves to win them back in 90 days.

Show me the
AI-Ready Buyer™ Briefing
Laura Lake, AI and consumer behavior strategist, standing confidently in a magenta suit in front of a modern architectural background.

What Today’s Buyer Does Before You Show Up
The AI-Ready Buyer™ vs. The Way It Was

AI is reshaping the buying process. Committees are risk-first, shortlists are AI-filtered, and decisions happen before your team can pitch. If you’re still leaning on old personas or rep-led selling, you’re missing where deals are really won and lost today.

Old Buyer

  • Follows their gut
  • Waits to hear from reps
  • Takes weeks to decide
  • Needs convincing
  • Hears the same pitch as everyone else

AI-Ready Buyer

  • Follows the data
  • Learns on their own first
  • Moves fast, shortlists early
  • Shows up ready to talk
  • Wants it to feel personal

AI has changed the buyer.
The smart move? Change how you sell.


AI is not just changing what buyers do — it’s changing when and how they decide.
framework

The AI-Ready Buyer™ Framework: What’s Changed — and How to Stay Ahead

The AI-Ready Buyer™ framework maps how beliefs, intentions, and emotions shape buying decisions — and how AI now shapes each step of the journey.

In today’s market, buyers form opinions before you ever speak to them. They search, shortlist, and self-educate — often long before your team is ever in the room.

Backed by 25+ years in buyer psychology, this framework is trusted by teams across SaaS, services, and enterprise tech.

Use this framework to:

  • Shape perceptions before the pitch
  • Influence intent early in the journey
  • Align sales + marketing to how modern B2B decisions really happen
[ See What’s Inside the Briefing → ]

“

The buyer made the decision.
Your team hadn’t even pitched yet.

— Laura Lake, Author of Consumer Behavior for Dummies

AIReadyBuyer

THE LATEST

Insights for Shaping AI-Era Decisions

These aren’t hot takes. They’re strategy-first insights to help B2B teams shape buyer intent, earn trust, and stay relevant — in a market where AI influences decisions before your team is in the room.

Resources and education leaders can act on today to navigate AI-driven buyer shifts.

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