Laura Lake
Author, strategist, and creator of the AI-Ready Buyer™ framework.
As the author of Consumer Behavior for Dummies and a strategist with over 25 years in B2B, Laura has spent her career decoding how buyers think, decide, and act. Today, she applies that expertise to the era of AI-driven committees, equipping leadership teams to adapt faster and win more high-stakes deals.
The Buyer Has Changed
AI is reshaping how B2B buying decisions are made. Committees are risk-first, shortlists are AI-filtered, and choices happen long before your sales team enters the room. The risk isn’t just losing late — it’s never even making the list.
My Approach
I combine buyer psychology with the realities of AI-driven decision-making. Instead of long reports, I deliver clear frameworks, competitive insights, and 90-day action plans that leadership teams can apply immediately.
Proven Experience
As the author of Consumer Behavior for Dummies and a strategist with 25+ years in B2B and tech, I’ve helped teams across industries — from SaaS to manufacturing to finance — adapt to major market shifts. My work translates complex buyer behavior into actionable strategies that drive measurable results.
An Invitation to Leaders
This site is more than a collection of articles. It’s a resource designed to help executives think differently, prepare faster, and win more high-stakes deals in the age of AI. Explore the insights, share them with your teams, and let’s equip your organization to lead.
👉 Ready to explore what this means for your business? Request the AI-Ready Buyer Briefing or start with the latest AI-Ready Buyer Insights.
Every day your team waits to adapt, buyers are making AI-driven decisions without you in the room.
– Laura Lake