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AI decided before you entered the room.
For media inquiries, speaking engagements, and briefing requests. All inquiries receive a personal response.
Media & Press
The group of AI tools, review platforms, and digital signals that collectively form a shortlist and make a vendor recommendation — before any human buyer picks up the phone.
Speaking
Keynotes, executive briefings, and conference sessions for GTM, revenue, and marketing leadership audiences. Available for virtual and in-person engagements.
Research & Briefings
Requests for the AI-Ready Buyer™ executive briefing, research partnerships, and analyst engagement on B2B buying behavior and AI signal architecture.
Laura Lake
Independent analyst. Author of The AI-Ready Buyer™ and Consumer Behavior for Dummies (Wiley). Creator of the AI-Ready Buyer™ Framework. Researching how AI-mediated buying is reshaping B2B decision intelligence — and what revenue teams can do before pipeline feels it.
AI-Ready Buyer™ Briefings
Frameworks and signal intelligence for GTM leaders. Sent when there’s something worth saying.