Media Kit
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In one place.
Bio copy, headshots, session descriptions, sample interview questions, and downloadable assets for podcast hosts, journalists, event organisers, and media teams.
Laura Lake — Media One-Sheet 2026
Speaker bio
Copy-ready.
Two lengths.
Laura Lake is an independent analyst and the author of The AI-Ready Buyer™ (2026) and Consumer Behavior for Dummies (Wiley, 2009). She is the creator of Signal Check™, the first analyst-grade assessment for AI-mediated buyer decision risk, and has spent 25+ years inside B2B, enterprise, and brand environments as a GTM strategist.
Her keynotes focus on the most expensive invisible problem in modern B2B: buying decisions that form before your sales team knows an evaluation is happening. She helps CMOs and CROs see upstream of their pipeline — and act before revenue feels it.
Laura has led digital strategy at a Fortune 40 technology company and pioneered MarTech solutions at a leading logistics firm. Her research has produced 15+ named frameworks now in active use by GTM practitioners.
AI tools now do what sales reps used to: they educate, compare, and rank vendors before any human conversation happens. The buying committee forms a view — and a shortlist — in private. By the time they reach you, the decision is nearly made.
Laura Lake is an independent analyst, the author of The AI-Ready Buyer™ (2026) and Consumer Behavior for Dummies (Wiley), and the creator of the AI-Ready Buyer™ framework. She researches how AI-mediated buying is reshaping B2B decision intelligence — and what revenue teams can do before pipeline feels it.
Headshots
High-resolution.
Ready for print and digital.
Sessions
Four talks.
Multiple formats each.
Keynote
Breakout
Online / Webinar
Content marketers · CMOs · 30–60 min
Keynote
Breakout
Fireside
Senior GTM leaders · CROs · 30–45 min
Keynote
Breakout
Workshop
Demand gen leaders · ABM · CMOs · 45–60 min
Keynote
Breakout
Workshop
Online / Webinar
All B2B marketers · All levels · 45–60 min
Full session descriptions and learning objectives on the speaking page and in the media one-sheet PDF.
Sample interview questions
Seven starters.
For any format.
Assets & credentials
Book covers, logos,
and credentials.
High-resolution book cover images and author credentials for event programmes, website guest profiles, and press listings. Please credit as: Laura Lake, Author of The AI-Ready Buyer™ and Consumer Behavior for Dummies.