Strategy

Insights on AI-driven sales and marketing strategy. Topics include intent data, predictive analytics, account-based marketing, and aligning revenue teams around AI-powered buyer intelligence.

Strategy

AI Copilot Strategy: The Side of the Table Nobody’s Planning For
ByLaura Lake September 8, 2025April 5, 2026

Every B2B organization has an AI copilot strategy conversation happening right now. Almost none of them are having it about the right problem.

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Trust | Strategy

AI Copilots and Trust: You’re Building It in the Wrong Direction
ByLaura Lake September 8, 2025April 5, 2026

The trust conversation your organization is having about AI copilots
is pointed inward. That’s the problem.

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Enablement | Playbooks | Strategy

AI Adoption in Sales: The Barrier Nobody’s Talking About
ByLaura Lake September 6, 2025April 5, 2026

AI adoption in sales has a barrier problem. Just not the one most articles are solving for.

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